Inside the New PUMA Oxford Street Store

To mark the opening of PUMA’s Oxford Street store, we had the opportunity of being invited into the heart of London to see what the space had to offer & to speak to the top PUMA WSL players. With women’s football woven throughout the store, the launch felt less like a shop opening and more like a cultural moment.

After exploring the collection, we pulled together our standout picks, the pieces that perfectly blend football, fashion and everyday wear. Here they are, the PUMA pieces we couldn’t stop thinking about.

Casual Upperwear

PUMA isn’t just for training sessions and gym days. These upperwear pieces feel just as at home styled casually, making them easy go-tos for everyday wear as much as matchday.

YONA Full-Zip Vest Women | £80

FUTURE.PUMA.ARCHIVE T7 Slim Cropped Track Jacket Women | £65

Scuderia Ferrari HP Lifestyle Jacket Men | £130

Trousers and Skirts

From relaxed trackies to on-trend parachute pants and a standout leather skirt, this edit shows just how versatile PUMA’s bottoms can be. Sporty, styled and statement-making all at once.

T7 ALWAYS ON Relaxed Track Pants Men | £50

FUTURE.PUMA.ARCHIVE Skirt Women | £35

YONA Parachute Pants Women | £90

Kits We're Loving

These are the kind of kits you notice without trying to. Easy to wear, visually strong and made for more than just ninety minutes.

AC Milan 25/26 Third Jersey Women | £85

Manchester City 25/26 Long Sleeve Away Jersey | £90

Palermo FC 25/26 Away | £86

Footwear Favs

These pairs struck the perfect balance between sporty and styled. Easy to wear, easy to build an outfit around and made for more than just one plan.

Scuderia Ferrari HP Monza Speedcat Sneakers Unisex | £110

Easy Rider Porsche Legacy Targa | £100

Speedcat Ballet Metallic Shoes Women | £70

Finishing Touches

Accessories are where the personality comes through. From practical pieces to small style upgrades, these were the details that pulled everything together and added a subtle sporty

edge to everyday looks.

1976 Micro 1L Grip Bag | £35

Scuderia Ferrari HP Leclerc Baseball Cap | £40

Training Women's Sportbands 6 Pack | £17.00

That’s our edit of the pieces we couldn’t stop thinking about after the opening, from everyday staples to matchday-ready standouts. But the night didn’t end with the shopping. We also filmed some fun interviews with some of your favourite PUMA athletes, so keep an eye out on the Girlactico socials for those landing soon. And if you’re in London, swing by the new Oxford Street store and have a look for yourself.