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Liverpool X Tommy Hilfiger: A new era of matchday fits
Back in January, Tommy Hilfiger announced its global partnership with Liverpool FC. It was the first of its kind with a professional football club - promising collaboration across key moments of the season, from matchday entrances to global campaigns. It was a statement of shared legacy and ambition, marked by the unveiling of the largest Tommy flag ever produced across the hallowed Anfield turf.
Speaking at the time, Tommy Hilfiger said: “For my entire career I've been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people - their belief, resilience and pride."
Fast forward to September, and we’re seeing the partnership come to life on matchday.
Ahead of Sunday’s Merseyside derby at Anfield, Liverpool FC Women all arrived in an individualised Tommy Hilfiger ensemble. Each player curated a look from the latest Fall 2026 collection, with the classic American-cool aesthetic providing the foundation and each player adding her own flair.
Photocredit: via @liverpoolfcw
Photocredit: via @liverpoolfcw
Photocredit: via @liverpoolfcw
The 76 piece collection reimagines modern prep classics, with cable-knit polos, refined outerwear and denim forming the foundations of the looks. Rich seasonal tones are paired with Tommy Hilfiger’s signature red, white and blue details, with different washes and silhouettes giving each player room to put her own spin on the collection. It’s a fresh approach to matchday dressing for the WSL, putting the personalities of the players at the centre of the partnership.
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