WSL Merch I’m Obsessed With Right Now

Women’s football has entered its main-character era, but club merch hasn’t always followed suit. While some WSL clubs are finally giving their women’s teams their own space in the shop, others still blur the lines. So who’s actually delivering merch that celebrates the women’s side properly? Let’s get into it.

CHELSEA

Chelsea Women have really set the scene when it comes to women’s team merch. They’ve gone beyond just kits and given us a genuinely fun range made specifically for the women’s side, from hats and scarves to T-shirts you actually want to wear. It feels intentional, celebratory, and very “we see you.” Here are some of my personal favourites.

Chelsea CFCW Scarf - White | £20

Chelsea CFCW Bold T-shirt - Blue - Unisex | £30

Chelsea CFCW Cap - Black | £20

MANCHESTER CITY

Manchester City, despite being top of the table, only have one piece of women’s team-specific merch. Even so, the MCWFC scarf may be my favourite item on this list. I’ve also thrown in a couple of cute non women’s team-specific pieces, because some things are just too good to ignore.

Manchester City Womens Team Scarf | £16.00

Women's Manchester City Bubble Collective Hoodie | £40.00

Manchester City Contrast Cap | £31.00

LIVERPOOL

Surprisingly, while battling relegation, Liverpool have still managed to drop a whole range of women’s team merch. Is some of the Arial font a bit questionable? Maybe. But the scarf is genuinely cute, and honestly, fair play to the club for backing the women’s team with a proper range.

LFC Women Red & White Bar Scarf | £18

LFCW Adults Crest Hoody Red | £35

LFCW Beanie | £15

ARSENAL

Arsenal are genuinely top tier when it comes to their women’s range. I mean, how could they not be with the iconic “Only in the Land” AWFC collection celebrating their UWCL win? Absolute scenes. Here are a few of my favourite pieces that have been sitting in my basket for way too long.

Arsenal AWFC Womens Track Top | £75

Arsenal UWCL Champions Unisex T-Shirt | £17.50

Arsenal UWCL Winners Scarf | £17.50

LONDON CITY LIONESSES

We can’t talk women’s merch without mentioning London City Lionesses. With zero men’s team affiliation, everything here is proudly and purely women’s football. They don’t have a huge merch range beyond kits right now, but honestly, they don’t need to. These jerseys are absolutely gorgeous. Here are my favourites, and that away keeper long sleeve? Unreal.

2025/26 Third Shirt | £70.00

2025/26 Goalkeeper Home Shirt | £70.00

2025/26 Goalkeeper Away Shirt | £70.00

So that’s the roundup. A few clubs are really showing what’s possible when women’s teams are treated as their own thing, not just an add-on, while others still have a lot of room to grow. Personally, I’d love to see more women’s team–specific merch across the league. What about you? Are you happy with what’s out there or do you want to see more love (and more scarves) for the women’s game?